The power of storytelling in advertising I don't know about you, but even though I've been working in sales and marketing for a while, one of the things I hate is... ADS! Trying to catch the highlights from last night's Red Sox game -- not before you watch a barrage of ads.Listening to soundtrack from …
3 Lessons Learned from Diving Into Podcasts
Can't stop, won't stop...LEARNING Damn, 10 episodes went fast! Whoa boy, I can't believe it's already been 10 episodes into Biznecdote, a podcast I started because I was interested in scratching that itch to try my hand at podcasting. While I'll be the first to admit, I have a long way to go and a …
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Building Consensus
What jury duty taught me about persuasion We ALL have to agree?!?! Last week was a revelation for me. For the first time in my thirty six years being on this earth I was selected for...Jury Duty! And no, I'd say it's not as bad as I'd been warned by friends and colleagues who have …
Customer Fluency
Do you hear the words that are coming out of my mouth? Hello? Why aren't you listening to what I'm saying? A week ago, on a beautiful Saturday in Boston I volunteered at ProductCamp Boston - I know you're thinking 'wow this guy needs to get a life'. But I had a lot of fun …
Sales Insights from the “Buyer Side”
The hidden power of "No" A lot of the time my job is focused on the "seller-side" of a sales process, but occasionally I get to step on the "buyer-side" of a sales process, which has been the case the past couple of weeks and I was reminded of a very important but often overlooked …
When Product Matches Marketing
Kansas the Ultimate King of Marketing Reality Kansas, As Big As You Think I recently did a cross-country (well partial, really Boston to Boulder) drive to move my brother to his new job. It was a lot of fun but the one thing that stuck in my head across the how trip was Kansas. That’s …
Still on Pandora?!?!?!
The hidden cost of change “You’re still on Pandora?!?!?! How old are you? You know Spotify is better because of x,y,z features…” That’s the reaction I was met with when talking with a 20-something at a business meeting recently. What struck me, besides getting confirmation that I’m officially “Old,” was just how difficult it can …
SKOverload
What is “success” at a Sales Kickoff The many faces of SKO I write this as just after the finish of Sales Kickoff (SKO) at my new company and it’s been amazing for learning about our new product updates and sales strategies, hearing customer success stories, and connecting with colleagues over a beer or two …
Great Product & Amazing Customer Experience: Kalahari Biltong
#ReallyGreatProductMarketing Snacking healthy never tasted soooooo good I love highlighting companies that are doing really great product marketing and this week I’ll be focusing on Kalahari Biltong. I just finished a Crossfit workout and was looking for a healthy paleo-friendly snack at the local convenience store nearby and because I’m a wild and crazy guy. …
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What Does Product Marketing Do?
The other day I had the opportunity to sit down with my friend and former colleague, Jeff Foley, VP of Marketing, Luminoso to record an episode of the Biznecdote Podcast. It was great and really fitting because Jeff has played a large role in defining how I view product marketing, which I thought was important …
